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5 Important Elements To Consider For Trade Booth Success

Trade Booth Success

If you are a regular exhibitor or involved in a business who usually exhibit at multiple exhibitions then this article is for you. Here, we are going to discuss 5 important things that need to be considered by you and your exhibition stand builders while constructing your trade booth.

Trade Booth Success

Usually, people overlook these important things and fail to attract trade show visitor on the exhibition floor.

1. DESIGN OF TRADE BOOTH

Here design is not related to the appearance and functionality of your stand. We’re talking about its ability to adapt to the spaces and venues that you will be exhibiting in.

The exhibition banner stands are highly flexible and adaptable according to the available space. It is very rare for your position in an exhibition to be confirmed well in advance as show floorplans are ever-evolving.

As a result, the orientation and size of your stand need to be fluid. For example, it may be best to design a stand that is 6mx3m, with the ability to be built as a 3mx2m, 3mx3m, a corner, an inline or peninsula.

It sounds complex, but if you and your exhibition stand designer don’t consider this upfront you can be stuck with a display stand that won’t fit into a venue or space and a very expensive last-minute amend.

It will also ensure you are not limited in choice when it comes to your position in a show. On the venue front, your supplier should really consider access (a hotel is much more difficult than an exhibition hall) and challenges such as height restrictions. All of this should be considered in the exhibition design process.

2. FREIGHT

This needs to be carefully considered in consultation with your exhibition stand builder. Freight can be a major cost. It also takes time – days not hours.

Consider the time required between events and don’t forget to account for install and dismantle dates as these narrow the window between event dates!

An experienced builder and creative designer can limit the size your stand packs down to which will reduce the cost of your freight.

Most importantly, ensure the stand is packed in a durable road crate that protects your stand and ensures a high standard of appearance from the first to last install. Maintenance needs investment and precious time as well.

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3. PROJECT MANAGEMENT

Don’t underestimate the work that is required throughout the year to keep things moving. It is not a case of doing the work upfront and then expecting it to roll out smoothly.

There is a constant need to oversee suppliers and provide information to organisers. Be clear upfront with your exhibition contractor as to who will manage this process. A good stand builder will manage this process for you.

4. STAFF

When a stand travels, this element and the cost involved is often overlooked. Get flights and accommodation locked in as early as possible to reduce the expense.

Fly them in the night before the event if possible as a tired presence on a stand is not a great first impression!

As you can see, design and project management are the keys to a stress-free exhibition stand roadshow.

Trade

Ensure you and your stand builder are taking these into consideration from the beginning.

Feel free to contact your exhibition stand builder group and make sure that you “Stand out From the Crowd” with a stress-free display experience.

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5. GRAPHICS

Adaptability and durability are the keys. Your exhibition stall design and graphics may need to change between exhibitions depending upon the audience demographic.

You want this to be easy, without compromising the overall appearance of the exhibition stand.

Consider an interchangeable panel/s within the design that can accommodate this without compromising the consistent brand image across all events.

In terms of durability, consider fabric as its flexibility not only saves space for transportation but also won’t crack or scratch as a solid substrate may.

Final Words

Trade booth design, travelling expenses, graphics design and staff members plays an important role to decide the trade booth success. Above-mentioned tips will help you in attaining your objectives.

Therefore, you should read them carefully and implement them while constructing your trade booth.

Design your stand in such a way that it can easily catch the attention of trade show visitor and capable to gather huge traffic around the stand during expo.

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